Jan 25, 2016 · Charles W. Lamb, Joe F. Hair, Carl McDaniel No preview available - 2016. Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a 30 books and anthologies on marketing topics and over 150 articles that have
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Marketing, 11ma Edición – Lamb, Hair, McDaniel
